I love clothes, dressing up, playing with them. But Fashion has never really been my thing. There is something that has bothered me though about participating in the "fashion industry" as a consumer.
Given my opening statement I feel like the fashion industry has missed the point. Clothing should be about the person wearing it, not the item itself and definitely not the designer. If that's the designers goal they've missed the point and they haven't done their job. If they have done their job the reaction to someone wearing their clothes should be "wow, that woman/man looks phenomenal" , not "wow that's a phenomenal outfit/dress". No one wants to be upstaged by their clothing.
So the entire concept of models being invisble, walking coat hangers and the push for them to be so thin and blank that they meet that requirement is just the designers way of trying to wrest that control from the models and even more importantly, from their customers. Which is counter intuitive and the exact reason that something like lingerie (looking at you VS) is marketed completely differently. Because where high end designers can claim that their customers want their clothes to be recognised for their label, for a status symbol of their social position, you definitely don't want to be standing in front of your beloved in lingerie and for them to say "wow, that's a gorgeous garter". If they're looking at the clothes, they've missed the point.Even in the case of wearing gorgeous lingerie, as I do, simply because you know you're wearing it and that makes you feel you amazing, I'm still wearing it for how it makes me look and feel, not about the lingerie itself or who makes it.
So, though I think there are gender struggle issues at play as well that I'm not going to get in to this time around, I think that this inherent mismatch between the fashion industries market and marketing techniques speaks a lot more of the way that the industry itself views its customers. While its distributed argument for the exceptionally unrealistic body expectations put on its representatives is that it makes the clothes look better, hang better, and my personal favourite, that if models are heart crushingly skinny their body won't interrupt the lines of the clothes. Sweety, darling, if you're a designer who can't take into account women's (or even men's) genetically designed proportions then you need to find a new career. Humans, though the range of measurement does vary widely, it is not infinite. Humans are human shaped! If you can't design clothes that look good on someone that is inherently human shaped, seriously, get a new career because you're doing it wrong. Because, as I've already pointed out, the clothes aren't the point. The point is how they make ME look. Not how I make them look or how they look irrespective of me. If you're designing clothes that don't look good with some belly under them or draped over a rounded thigh then I don't want to wear your clothes anyway, status symbol or not. All that I think when I see someone wearing clothes that look 'meh' on them but I know they're such-and-such designer is that the person has more money than style and I definitely am not inspired to emulate that.





